logo

laser image, inc. of Sandpoint (and Ponderay), Idaho was growing steadily in 2008 and I sat down with them after they had just moved into their new building to figure out a new image. Their old logo was simply using century gothic font, nothing more. Easy to replicate, but lacks any spark, memorability, nor does it really say anything about what they do: they are not in the laser nor image industry (although technically they do repair printers). It was time for a change.

After our move, the Edmonds International Film Festival came together very quickly. This was the second logo we used and stuck with through 2010. It was simple, stylized, and introduced a very primary color scheme. This was intended as a one year design, which would be redesigned in 2011 into a permanent logo.

The early 2009 Lakedance logo, now with laser image, inc. as our title sponsor (I also designed their logo). It still features our blue and orange color scheme which was a carryover from the previous year with Schweitzer as our title sponsor. This would change a couple of months before the event to a more elegant black/white/gold/grey color scheme, as you see in the second logo

The final Schweitzer Lakedance logo, used in 2008. In 2009 we acquired a new title sponsor, laser image, inc, and completely revised our logo.

This was our first Title Sponsor, Schweitzer Mountain Resort, and the first time we had used the name Lakedance, hence, a new sponsor integrated logo! Their logo was "The Mountain on The Lake", so it was a natural fit.

This was just fun to design, but ultimately it was too busy for the long run. We were intending on updating when we acquired a title sponsor, but we also changed the name of the film festival to Lakedance, so this was the one and only logo for IPIFF.